Champify Playbooks

Step-by-step guides to driving revenue with Champify.

Build new pipeline with former buyers & post-sale sponsors

Run this play when a former buyer or key post-sale contact moves to a relevant role at an ICP prospect account with 0 open opportunities. This play includes an email cadence, config recommendations, and metrics best practices.

Build new pipeline with former product users

Open new logo opportunities by engaging former users of your product.

Customer Success

Build new relationships when key contacts leave customer accounts

Proactively address key contact departure to strengthen customer relationships and mitigate relationship risk.

Find and break into greenfield high intent accounts with multiple former customers

How to use the number of advocates as an intent signal to discover new accounts and plan your account strategy.

How to recycle your team's champify contacts: a guide for managers

How to set up a process to re-engage Champifys that haven’t been worked in 90+ days

Multi-thread to your strongest relationships at accounts with open opportunities

Find and engage former customers who move to accounts with open opportunities to improve win rate and time to close.

Target relationships at high-intent ICP accounts on LinkedIn

Identify and engage accounts that have a critical mass of former customer relationships in key roles. This play reviews how to integrate these high-intent accounts into relationship-based ABM audiences.

Target your growing community of former customers with LinkedIn campaigns

How to create a LinkedIn audience to target former customers and accelerate repeat buyers.

Customer Success

Use Gifting to Power Customer Success Led Growth with Postal

Two ways CSMs can use gifting to power champion-led growth using Champion arrivals & departures with Postal