A former buyer or key post-sale contact starts an ICP role at an ICP prospect account with zero open opportunities.
Route to & alert the relevant SDR, and auto-queue into a manual step-1 of the the Champify New Pipeline Tier-1 sales sequence.
Former business contacts already know and trust your team, and understand the business impact of your solution.. Data shows these contacts are 5x more likely respond and can help 3.5x opportunity win rate.
Routing & Alerting: assign to and alert the AE, SDR or team responsible for the contact's new prospect account.
Sales Engagement: map the Champify relationship fields (such as "past account name" and "name drop") to automatically generate high-quality messaging. Set up triggers to automatically queue these contacts in the appropriate outreach sequence.
Reporting: ensure Champify's out of the box reports (lead volume, adoption by rep, new pipeline attribution) are added to existing management dashboards.
Content: You personally worked with this contact at a previous customer and are now reaching out at their new company.
Approach: Leverage your past relationship to restart the conversation with a warm, personal message.
Goal & CTA: Reconnect and explore how you can support them again. Aim to book a call.
To: Former Customer
Subject: Congrats on the new role. Let’s catch up.
Hi {{first_name}},
Just saw that you made the move! Congrats on the new role at {{new_company}}! They’re lucky to have you.
I really enjoyed working with you at {{past_company}} and thought I’d reach out now that you’re getting settled. I’d love to hear what you’re focused on at {{new_company}} and see if there’s any way {{your_company}} might be able to support you again.
Let me know if you're up for a quick catch-up. I'm happy to send over my {{meeting_link}} if easier.
Cheers,
{{get_intro_from}}
P.S. [something personal]
Content: If Get Intro from is populated, ask your colleague to introduce you using this template
Approach: Use a warm intro and name drop to establish trust and continuity.
Goal & CTA: Reconnect and start a conversation. Aim to book a call or get a reply.
To: Former Customer
Subject: Intro from {{Get Intro From}}
{{first_name}} -
[include something personal if relevant] Saw you started a new gig at {{company}} - congrats on the move and hope you’re off to a great start!
I wanted to connect you with {{sender.first_name}}. They're working to see if {company}} would find MYCO valuable. Are you open to an intro?
Let me know if there's anything I can help with re: your new role!
Cheers,
{{sender.first_name}}
Lavender score: 90
Content: The contact was at a customer account, but neither you nor your teammates knew them personally.
Approach: Mention their past customer experience to show relevance, but treat it as cold outbound.
Goal & CTA: Generate interest and get a response or discovery call.
To: Former Customer
Subject: Congrats on the new role. Let’s catch up.
{{first_name}},
I saw you were pretty involved with MYCO at {{past_account_name}}. I'd love to hear your thoughts on what was most valuable. Are you seeing a similar [approach to managing problem/initiative] at {{company}}?
Worth a chat?
Cheers,
{{get_intro_from}}
Engage with the contact on LinkedIn after sending your outreach. This increases visibility and creates a warm touchpoint.
Choose the message that fits the relationship:
"Hey {{first_name}}, congrats on the new role! Great working with you at {{past_company}}. I would love to reconnect."
"Hey {{first_name}}, congrats on the new role! I worked closely with {{name_drop}} at {{past_company}}, and I’ll be your new point of contact here at {{your_company}}. Looking forward to staying in touch."
"Congrats on the new role, {{first_name}}! Hoping to connect."
Find a new resource, feature, event since the contact left their old company
Not sure if you're still on the MYCO mailing list so I wanted to [share asset with you, invite you to event]!
Thread 1 Followup
To: Former Customer
Subject: Re: {{past_account_name}} -> {{company}} + [your company]
Hey – any insight on your thinking is appreciated!
Based our work together back at {{past_account_name}}, we thought you’d have a good sense if/when it may make sense to open a dialogue at some point.
{{sender.first_name}}
Lavender Score: 93
To: Former Customer
Subject Line: MYCO
{{first_name}},
I've been working with a few other {new role}. They all say [focus/initiative] is becoming a bigger priority. Is this something you're seeing too?
Given your past experience with MYCO - we thought you’d have a good grasp on [focus] and if there was an opportunity for us to work together.
{{sender.first_name}}
Lavender Score: 91
To: Former Customer
Subject Line: MYCO update + potential at {{company}}
Hi {{first_name}},
How's [team/initiative] it going at {{company}}? [insert relevant observation or insight about the company to show you know]
There’s been a few changes with MYCO since we last worked together. [asset/release/etc with link] seems like the most relevant for your new role - [customer example].
Do you think it makes sense to connect our team’s at some point?
- {{sender.first_name}}