Build new pipeline with former buyers & post-sale sponsors

Step 0 | Optional Task | Request intro from your colleague they worked with

If Get Intro from is populated, ask your colleague to introduce you using this template

To: Former Customer
Subject: {{get_intro_from}} from MYCO | our convo at {{company}} 

Hi {{first_name}},

[include something personal if relevant] Saw you started a new gig at {{company}} - congrats on the move and hope you’re off to a great start!

I wanted to connect you with {{sender.first_name}}. They're working to see if {company}} would find MYCO valuable. Are you open to an intro?

Let me know if there's anything I can help with re: your new role!

Cheers,
‍{{get_intro_from}}

P.S. [something personal]

Step 0 | Optional Task | If intro has been made

To: Former Customer
Subject: Intro from {{Get Intro From}}

{{first_name}} -

{{get_intro_from}} (cc’d) mentioned working with you on the MYCO project back at {{past_account_name}}, and that you started a new role. [optional congrats or belated congrats]

Given **observation about new account** , it seems like there may be a similar opportunity to help.

Have any applications for MYCO come to mind since you’ve joined?

[If they started in the last 2 months you can replace or add something like “Happy to check back in a bit if you’re still getting the lay of the land”]

Cheers,
{{sender.first_name}}

Lavender score: 90

Step 1 | LinkedIn | Day 1

Like or comment on a LinkedIn post followed by a connection request.

Step 2 | Email | Day 2

Thread 1

To: Former Customer
Subject: {{past_account_name}} -> {{company}} + [your company]

‍{{first_name}},

I saw you were pretty involved with MYCO at {{past_account_name}}. I'd love to hear your thoughts on what was most valuable. Are you seeing a similar [approach to managing problem/initiative] at {{company}}?

Worth a chat? 

Cheers,
{{sender.first_name}}

Lavender score: 97

Step 3 | Call | Day 4

Step 4 | LinkedIn | Day 7

Find a new resource, feature, event since the contact left their old company

Not sure if you're still on the MYCO mailing list so I wanted to [share asset with you, invite you to event]!

Step 5 | Email | Day 9

Thread 1 Followup

To: Former Customer
Subject: Re: {{past_account_name}} -> {{company}} + [your company]

Hey – any insight on your thinking is appreciated!‍

Based our work together back at {{past_account_name}}, we thought you’d have a good sense if/when it may make sense to open a dialogue at some point.

‍{{sender.first_name}}

Lavender Score: 93

Step 6 | Email | Day 12

To: Former Customer
Subject Line: MYCO 

{{first_name}},

I've been working with a few other {new role}. They all say  [focus/initiative] is becoming a bigger priority. Is this something you're seeing too?

Given your past experience with MYCO - we thought you’d have a good grasp on [focus] and if there was an opportunity for us to work together.

{{sender.first_name}}

Lavender Score: 91

Step 7 | Call | Day 14

Step 8 | Email | Day 30

To: Former Customer
Subject Line: MYCO update + potential at {{company}}

Hi {{first_name}},

How's [team/initiative] it going at {{company}}? [insert relevant observation or insight about the company to show you know]

There’s been a few changes with MYCO since we last worked together. [asset/release/etc with link] seems like the most relevant for your new role - [customer example].

Do you think it makes sense to connect our team’s at some point?
- {{sender.first_name}}