Champify vs linkedin sales navigator
Revenue teams miss 90% of customer job changes with SalesNav
"Before Champify we were capturing ~10% of relevant customer job changes. People may say they're doing this with SalesNav, but there's no real way to measure how many opportunities you're actually leaving behind."
Adam Louie
Revenue Operations Manager
"Before Champify, I wasn’t leveraging all the relationships that I built for over 4 years. I’d be checking LinkedIn, but Champify allows me to do this at a scale that was previously impossible."
Massimo Severino
Enterprise Account Executive
SalesNav lacks the automation and integrations needed to operationalize repeat buyers
Data Quality
Fresh, complete, & enriched data for your most important contacts is the foundation of a successful repeat buyer program.
Scope: SalesNav is only able to tracks a fraction of your customer contacts. You can only follow what your sales team tracks.
Match Rates: LinkedIn has a 30% lower match rate
Job Change Interpretation: LinkedIn struggles to interpret part time jobs and title changes, leading to significant false positives
Enrichment: LinkedIn does not surface contact info, company firmographics, or relationship details needed to route & action
Integration & Workflow
Successful strategy implementation requires scalability and visibility into adoption and results. This requires integrations to your workflows.
CRM Update: without having an enriched contact for the new job, RevOps cannot assign data to the right person.
Workflow: the difference between having to search for hours to gather a portion of the data, vs having all of the right data delivered directly to the right person, in the right tool
Reporting: is the team actually leveraging this data? is it helping us? how many are we missing?
Champify
SalesNav
Track all customer relationships
✅
❌
Categorize and label different relationship types
✅
❌
Automatically track new contacts that meet criteria
✅
❌
Average Match rate
85%
60%
Salesforce: Flag outdated contacts
✅
✅
Salesforce: update or create record for new jobs
✅
❌
Find contact info for new employment
✅
❌
Surface leads in unowned / greenfield accounts
✅
❌
Integrate with Sales, Marketing, and CSM tools
✅
❌
Measure lead volume, adoption, and impact
✅
❌