Activate your customer relationships

Drive efficient growth and prevent churn by monitoring job changes for your most important customer contacts.
"After turning on Champify, we got a simple notification that a previous champion moved to our target account, and closed a 6-figure deal with a very solid logo in 3 weeks!"
Emily Dresser - Director of Sales, Heap

Grow, efficiently, with your customer relationships

Build quality pipeline

Find warm ins to target accounts who are 3x more likely to buy.

Reduce CAC

Prioritize a more efficient channel: former customers.

Prevent churn

Know when your advocates leave or join customer accounts.

Build new pipeline with former customers

25% of your customer contacts change jobs each year, but 90% of these opportunities are missed.

Champify continuously monitors job changes for high-value contacts, automatically updates Salesforce, and routes qualified leads to the right reps.

Strengthen and grow
customer relationships

Know when primary contacts leave customer accounts, so you can establish a new relationship before it's too late.

Identify former advocates that now work at customer accounts, so you can garner additional support for renewal & expansion opportunities.

Same tools, better outcomes

Champify delivers data into your existing GTM tools and workflows. No need for your team to juggle a separate web app or adopt a new workflow.
Explore integrations

Frequently asked questions

How is this different than SalesNav relationship explorer?

See our detailed comparisons for both SalesNav and ZoomInfo.

SalesNavigator is the best prospecting search engine, and ZoomInfo is great for general CRM enrichment.

Given they miss 30-50% of job changes, don't automatically readfrom your product user data, require significant manual work, and don't automatically update Salesforce -they aren't best for this use case.

Champify is purpose built for leveraging your alumni customers - automated for this specific use case, superior data quality, and easy to operationalize.

Who should we track?

Only track the contacts that used your product or worked directly with your team- champions, power users, high NPS contacts, opportunity contacts.

We don't recommend tracking individuals who don't have direct experience with your business, because they are not significantly more likely to engage and can create noise.

Champify's team will provide guidance for setup and creating these audiences.

How many leads can we expect?

Due to historical buildup, 20-40% of your customer contacts have already changed jobs. And on an ongoing basis, around 2% of contacts change jobs each month.

For example: if you track 20,000 contacts, you can expect 5k warm leads off the bat, and 400 each subsequent month.

Champify qualifies new leads based on persona and account fit, to ensure all leads are relevant - because 10-30% of the time someone's new employment is outside of your ICP.

Can I sign up as a single sales rep?

Not at this point. However, potentially in the near future :)

In order for this channel to work, you need to (1) track every business contact and user (2) have this information distributed across the team.

Your customer advocates will change jobs to new company sizes, verticals, and geographies. We can't predict where your customers will move to - one team's departure is another team's arrival.

By centralizing in Salesforce, this can be set up once and benefit everyone.

Ready to build pipeline?

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