Activate your customer relationships

Drive efficient growth and prevent churn by monitoring job changes for your most important customer contacts.
How Clari closed their biggest deal with Champify
Kyle Coleman, SVP of Marketing

Grow, efficiently, with your customer relationships

Grow revenue

Build new pipeline and accelerate open opps with 3-5x warmer contacts.

Reduce CAC

Target individuals and accounts that have pre-existing familiarity with your brand.

Protect Revenue

Know when your advocates leave or join customer accounts.

Build new pipeline with former customers

25% of your relationships change jobs each year.
40-70% move into relevant roles at target accounts & open opps.
With traditional prospecting tools, teams miss 95% of the opportunity.

Champify makes it easy for sales, marketing, and customer success to engage former customers across your GTM motion.
How it works

Strengthen and grow customer relationships

Get ahead of relationship risk with key contact departures.
Identify former advocates that will support in renewal & expansion opps.
Have this data delivered directly into CSM tool playbooks.
How Heap generated 24% of all new logo revenue by staying in touch with former product users

Same tools, better outcomes

Champify delivers data into your existing GTM tools and workflows. No need for your team to juggle a separate web app or adopt a new workflow.
Explore integrations

Frequently asked questions

How is this different than SalesNav relationship explorer?

See our detailed comparisons for both SalesNav and ZoomInfo.

SalesNavigator is the best prospecting search engine, and ZoomInfo is great for general CRM enrichment.

Given they miss 30-50% of job changes, don't automatically readfrom your product user data, require significant manual work, and don't automatically update Salesforce -they aren't best for this use case.

Champify is purpose built for leveraging your alumni customers - automated for this specific use case, superior data quality, and easy to operationalize.

Who should we track?

Only track the contacts that used your product or worked directly with your team- champions, power users, high NPS contacts, opportunity contacts.

We don't recommend tracking individuals who don't have direct experience with your business, because they are not significantly more likely to engage and can create noise.

Champify's team will provide guidance for setup and creating these audiences.

How many leads can we expect?

Due to historical buildup, 20-40% of your customer contacts have already changed jobs. And on an ongoing basis, around 2% of contacts change jobs each month.

For example: if you track 20,000 contacts, you can expect 5k warm leads off the bat, and 400 each subsequent month.

Champify qualifies new leads based on persona and account fit, to ensure all leads are relevant - because 30-60% of the time someone's new company or role is outside of your ICP.

Can I sign up as a single sales rep?

Not at this point. However, potentially in the near future :)

In order for this channel to work, you need to (1) track every business contact and user (2) have this information distributed across the team.

Your customer advocates will change jobs to new company sizes, verticals, and geographies. We can't predict where your customers will move to - one team's departure is another team's arrival.

By centralizing in Salesforce, this can be set up once and benefit everyone.

Ready to build pipeline?

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