Unlock a new pipeline channel

Turn former customers & users into an organic revenue channel, all within Salesforce.
"After turning on Champify, we got a simple notification that a previous champion moved to our target account, and closed a 6-figure deal with a very solid logo in 3 weeks!"
Emily - Director of Sales

Engage your growing community of former customers

Build quality pipeline

Find warm ins to target accounts who are 4x more likely to respond.

Increase sales efficiency

Increase output per rep by prioritizing warm connections who are 3x more likely to buy.

Reduce CAC

Prioritize a more efficient channel: former customers.
OPPORTUNITY

20% of your customers change jobs each year

Your customer community has a relationship with your team, familiarity with your service, and grows organically as you do.

Only a small fraction come back inbound, meaning without an efficient way to operationalize key job changes, teams miss 90% of opportunities and leave LTV on the table.
SOLUTION

Engage former customers at scale

Champify's Salesforce application continuously monitors employment changes for high-value contacts, automatically updates Salesforce, qualifies new leads, and alerts the right reps.

After one installation call - your team will receive warm leads and churn risks every week, and can quickly engage with existing tools.
See how it works

Operationalize the former customer channel

Champify is hosted within your Salesforce. Set up once, and have data distributed to the right stakeholders.
Leverage product and CRM data to craft high-value audiences. Champify monitors these groups as they grow.
Someone's new employment isn't always in a relevant account or department. Ensure all job change leads are relevant.
Assign leads and alert the right reps using your existing routing tool or Champify's native routing & alerting.
Populate Champify SFDC leads directly into sales engagement cadences. No new logins or workflows.
Pre-built Salesforce dashboard to measure lead volume, adoption, and impact on pipeline + revenue.

Supercharge your existing workflows

Champify resides within Salesforce, and delivers data to your existing workflows and GTM tools. No external logins, no need for your team to juggle a separate web app.
Explore Integrations

Frequently asked questions

Who should we track?

Only track the contacts that used your product or worked directly with your team- champions, power users, high NPS contacts, opportunity contacts.

We don't recommend tracking individuals who don't have direct experience with your business, because they are not significantly more likely to engage and can create noise.

Champify's team will provide guidance for setup and creating these audiences.

How many leads can we expect?

Due to historical buildup, 20-40% of your customer contacts have already changed jobs. And on an ongoing basis, around 2% of contacts change jobs each month.

For example: if you track 20,000 contacts, you can expect 5k warm leads off the bat, and 400 each subsequent month.

Champify qualifies new leads based on persona and account fit, to ensure all leads are relevant - because 10-30% of the time someone's new employment is outside of your ICP.

How is this different than SalesNav or Zoominfo?

See our detailed comparisons for both SalesNav and ZoomInfo.

SalesNavigator is the best prospecting search engine, and ZoomInfo is great for general CRM enrichment.

Given they miss 30-50% of job changes, don't automatically readfrom your product user data, require significant manual work, and don't automatically update Salesforce -they aren't best for this use case.

Champify is purpose built for leveraging your alumni customers - automated for this specific use case, superior data quality, and easy to operationalize.

Can I sign up as a single sales rep?

Unfortunately, no.

In order for this channel to work, you need to (1) track every business contact and user (2) have this information distributed across the team.

Your customer advocates will change jobs to new company sizes, verticals, and geographies. We can't predict where your customers will move to - one team's departure is another team's arrival.

By centralizing in Salesforce, this can be set up once and benefit everyone.

Ready to build pipeline?

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