Champify vs ZoomInfo

ZoomInfo is the market leader for CRM enrichment - but isn't effective for tracking job changes at scale or operationalizing across your organization. This page reviews the workflow, data quality, and features needed to engage your alumni customers at scale.

Centralized

Job change data should be centralized in your CRM, not tied to an individual's login.

Automated

Manual workflows are inconsistent and not scalable - spend your time engaging with prospects, not wrangling data.

Accurate

ZoomInfo has a large database, but due to infrequent updates (3+ months) and reliance on email signatures as primary data source, their job change alerts are unreliable.

DATA QUALITY

ZoomInfo misses 50% of job changes

WORKFLOW

Spend time on PG, not wrangling data

Champify

ZoomInfo

Set specific criteria for who to track

✅

❌

Automatically track new contacts that meet criteria

✅

❌

Data Refresh frequency

Bi-Weekly

6+ Months

Automatically flag outdated contacts

✅

❌

Automatically create contacts for new employment

✅

❌

Find email for new employment

✅

Link new and previous records

✅

❌

Alert account owners

✅

❌

Automatically place leads into cadence

✅

❌

Champify vs ZoomInfo

Centralized

Automated

Accurate

ZoomInfo misses 50% of job changes

Spend time on PG, not wrangling data

Champify

ZoomInfo

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