Champify vs ZoomInfo

ZoomInfo is the market leader for CRM enrichment - but isn't effective for tracking  job changes at scale or operationalizing across your organization. This page reviews the  workflow, data quality, and features needed for an effective Alumni-Qualified-Lead program.

Centralized

Job change data should be centralized in your CRM, not tied to an individual's login.

Automated

Manual workflows are inconsistent and not scalable - spend your time engaging with prospects, not wrangling data.

Accurate

ZoomInfo has a large database, but due to infrequent updates (3+ months) and reliance on email signatures as primary data source, their job change alerts are unreliable.
DATA QUALITY

ZoomInfo misses 50% of job changes

WORKFLOW

Spend time on PG, not wrangling data

Champify

ZoomInfo

Set specific criteria for who to track
Automatically track new contacts that meet criteria
Data Refresh frequency
Monthly
3-6 Months
Automatically flag outdated contacts
Automatically create contacts for new employment
Find email for new employment
Link new and previous records
Alert account owners
Automatically place leads into cadence

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