“We tried for months to get the team to use ZI’s Tracker product. Could never drive adoption and understand the impact. This was too critical of a sales play for our business to not do right – regardless of what it cost as part of a bundle.”
Justin Lawrence
Sr. Manager Business Development
Sr. Manager Business Development
"Everyone hit their Q1 goals - if we didn't have Champify, that wouldn't be the case."
Jonathan Konsky
Sr Manager, New Business
Sr Manager, New Business
Data coverage & quality
Your CRM data isn't 1:1 with ZoomInfo's database. 3rd party databases cannot guarantee if someone is in the database, whether they ever get refreshed, how often they are refreshed, and whether the source of the refresh is reliable.
Centralized in Salesforce
Zoominfo Tracker lives in an external UI and does not capture all contacts and automatically distribute to the right rep - individual sales reps need to build lists or share CSVs to track new contacts or find the subset of changes that land in their accounts.
Don't push sales to an external UI
Deliver data into existing sales workflows instead of relying on each rep to login to an external UI.
Get visibility into what's happening
Measure what you're getting, who is engaging, and what impact it's generating.
No more CSV uploads to Salesforce
Automatically enrich Salesforce, match leads to accounts, and assign to the right account team - if CSVs don't deliver the right data to the right rep, then data won't be actioned.
Trust the data
ZoomInfo data is designed for quantity, and by nature is not optimized for freshness. Workflow aside - this gap is significant.
Integration & Workflow
CRM Update: without being able to auto create or assign the new lead, how can we ensure it gets to the right person?
Automation: if the data lives in a giant list in an external tool, how can we control or measure what's done with it?
Reporting: is the team actually leveraging this data? is it helping us? how many are we missing?
