Champify vs ZoomInfo

ZoomInfo is the market leader for CRM enrichment - but isn't effective for tracking job changes at scale or operationalizing across your organization. This page reviews the workflow, data quality, and features needed for an effective Alumni-Qualified-Lead program.

Centralized

Job change data should be centralized in your CRM, not tied to an individual's login.

Automated

Manual workflows are inconsistent and not scalable - spend your time engaging with prospects, not wrangling data.

Accurate

ZoomInfo has a large database, but due to infrequent updates (3+ months) and reliance on email signatures as primary data source, their job change alerts are unreliable.

Champify

ZoomInfo

Set specific criteria for who to track

✅

❌

Automatically track new contacts that meet criteria

✅

❌

Data Refresh frequency

Monthly

3-6 Months

Automatically flag outdated contacts

✅

❌

Automatically create contacts for new employment

✅

❌

Find email for new employment

✅

Link new and previous records

✅

❌

Alert account owners

✅

❌

Automatically place leads into cadence

✅

❌

Champify vs ZoomInfo

Centralized

Automated

Accurate

ZoomInfo misses 50% of job changes

Spend time on PG, not wrangling data

Champify

ZoomInfo

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