The average buying committee is 14-22 people, yet most Salesforce opportunities only have 1-2 contact roles even after sales teams spend 10% of their time manually creating contacts and logging activities.
Calendar Sync completes buying committee data, so you can:
Refine top personas for your next ABM campaign
Increase number of warm contacts for champion tracking and marketing engagements
Power accurate multi-touch attribution across all stakeholders in the buying committee, not just the source of the first meeting