Only track the contacts that used your product or worked directly with your team- champions, power users, high NPS contacts, opportunity contacts.
We don't recommend tracking individuals who don't have direct experience with your business, because they are not significantly more likely to engage and can create noise.
Champify's team will provide guidance for setup and creating these audiences.
Due to historical buildup, 20-40% of your customer contacts have already changed jobs. And on an ongoing basis, around 2% of contacts change jobs each month.
For example: if you track 20,000 contacts, you can expect 5k warm leads off the bat, and 400 each subsequent month.
Champify qualifies new leads based on persona and account fit, to ensure all leads are relevant - because 10-30% of the time someone's new employment is outside of your ICP.
See our detailed comparisons for both SalesNav and ZoomInfo.
SalesNavigator is the best prospecting search engine, and ZoomInfo is great for general CRM enrichment.
Given they miss 30-50% of job changes, don't automatically readfrom your product user data, require significant manual work, and don't automatically update Salesforce -they aren't best for this use case.
Champify is purpose built for leveraging your alumni customers - automated for this specific use case, superior data quality, and easy to operationalize.
When Champify detects a job change:
(1) flags the outdated record as "no longer at company"
(2) qualifies new leads, then updates existing or creates a new contact/lead -- with valid title, email, and LinkedIn URL and flag.
(3) includes relevant context from the previous contact + account.