Target your growing community of former customers with LinkedIn campaigns

How to create a LinkedIn audience to target former customers and accelerate repeat buyers.


Career Growth Icon - Techflow X Webflow Template

Entry Criteria

When a former customer relationship joins a relevant prospect account in a relevant role.

Webhooks Icon - Techflow X Webflow Template


Add these enriched contacts to a "former customers" LinkedIn audience with your marketing automation platform.

Innovation Icon - Techflow X Webflow Template

Why it works

This audience is unique because they already value your product and know your brand. By showing targeted ads highlighting customer wins, new features, and special offers, you stay top of mind at their new company.


Configure your play

1. Create a report for your audience

Using the LinkedIn Contact Upload Audience Template as a guide, build the following report. Champify supplies, email, firstname, lastname, jobtitle, company, and country. If the appleidfa or googleaid exists in your CRM, you can configure Champify to pass through these values onto the new contact.

  1. Create a new "Contacts & Accounts" Report in Salesforce
  2. Adjust your account filters. Make sure you target all contacts, set the right account critieria such as account type, industry, and employee count, and highlight the correct title. Qualification is done during configuration, so this is only if you want to narrow the scope further.
  3. Build the report outline to reflect the LinkedIn Audience template: email, first name, last name, title, company, and country.
  4. Save your report with the audience name - we like Former Champions - Retargeting Audience

This audience continuously grows as more customers change jobs, and your team closes new deals. It is updated in realtime as new contacts meet the criteria.

Note: Your audience must be at least 300 contacts to build a Linkedin Audience.

2. Connect the report with your targeting platform for continuous syncing

For details on syncing your audience using DemandBase follow these instructions.

For details on syncing your audience via Marketo, first sync this audience to Marketo, and then follow these instructions.

3. Manually upload the CSV for your LinkedIn Audience

  1. Download the report as a CSV
  2. Navigate to plan in your LinkedIn Advertising portal
  3. Select Audiences > Create Audience
  4. Select the CSV 
  5. Add the audience to the relevant campaign

Recommended Assets