Founded in 2013, Heap is a digital insights platform that enables its customers to deeply and easily understand user behavior to build better digital products, increase conversion, and reduce churn. Since inception, Heap has raised over $200 Million in funding and is valued at just shy of $1 Billion.
With the sales team feeling the economic slowdown, Heap needed to get more creative with their outbound strategy. By utilizing Champify’s Track product, Heap was able to identify the top power users for their enterprise and SMB offerings, and keep tabs on these advocates as they moved to new roles at prospect accounts. AEs receive email & slack alerts when a former customer contact joins one of their prospect accounts, and engages them with the same workflow as an inbound lead.
Not only has every Champify lead directly interfaced with Heap and the Heap team in a previous role, they are also pre-qualified to ensure their new role and company fits squarely in Heap’s Ideal Customer Profile (ICP). This reduces any manual work to sift through lower quality contacts - achieving the goal of increased productivity, lower CAC, and operationalizing quality outreach > quantity outreach.
