Insider AI Play: Champion returns to a closed-lost or churned account

Mitch Salva
June 10, 2025
Insider AI Play: Champion returns to a closed-lost or churned account

Requires: Insider AI + Champify Job Change Tracking

Trigger

Champify detects a former champion has returned to a previous customer or prospect account. Insider AI confirms they’ve re-engaged via meeting or mention.

What You’ll See in Salesforce

  • Champion name and new title
  • Their past role
  • Detected meeting or email activity since return

What to Do

  1. Review surfaced context and activity.
  2. Send warm re-intro message.
  3. Loop in AM or AE.
  4. Log engagement and update opp/account.

Message Template

Subject: Welcome back to [Company] 👋

Hi {{First Name}},

Saw that you’re back at [Company]. Congrats! Your name came up in a recent [meeting/email], and I remember working together on [project or use case].

If [product category] is top of mind again, I’d love to reconnect.

Hope your first few weeks back are going well.

– {{Your Name}}

Value Prop:

Combines trusted job change data with insider engagement context for high-conversion outreach.